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I was in the middle of a brutal rucking workout, one hour in with a couple more to go on a steep, rocky section of the Appalachian trail. It was late summer in Virginia— Satan’s underwear aren’t as humid as it was in the woods that day.
A voice in my head said, “You could just turn around, ya know? You could call it day.” Then a wiser voice checked in with me. “You know, you’re alright. Don’t let that voice win. You’re fine. You’re just uncomfortable.”
It became my mantra during every tough workout, and I started using it with clients. It stuck. Now, years later, you can use it as your own reminder by having it printed on your chest. Because it’s true, you know. You’re fine. You’re just uncomfortable.
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US

You're Fine. You're Just Uncomfortable: CARIBOU EDITION
$28.99
A voice in my head said, “You could just turn around, ya know? You could call it day.” Then a wiser voice checked in with me. “You know, you’re alright. Don’t let that voice win. You’re fine. You’re just uncomfortable.”
It became my mantra during every tough workout, and I started using it with clients. It stuck. Now, years later, you can use it as your own reminder by having it printed on your chest. Because it’s true, you know. You’re fine. You’re just uncomfortable.
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US
Size guide
LENGTH (inches) | WIDTH (inches) | CHEST (inches) | |
XS | 27 | 16 ½ | 31-34 |
S | 28 | 18 | 34-37 |
M | 29 | 20 | 38-41 |
L | 30 | 22 | 42-45 |
XL | 31 | 24 | 46-49 |
2XL | 32 | 26 | 50-53 |
3XL | 33 | 28 | 54-57 |
4XL | 34 | 30 | 58-61 |