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You're Fine. You're Just Uncomfortable: CARIBOU EDITION
I was in the middle of a brutal rucking workout, one hour in with a couple more to go on a steep, rocky section of the Appalachian trail. It was late summer in Virginia— Satan’s underwear aren’t as humid as it was in the woods that day.
A voice in my head said, “You could just turn around, ya know? You could call it day.” Then a wiser voice checked in with me. “You know, you’re alright. Don’t let that voice win. You’re fine. You’re just uncomfortable.”
It became my mantra during every tough workout, and I started using it with clients. It stuck. Now, years later, you can use it as your own reminder by having it printed on your chest. Because it’s true, you know. You’re fine. You’re just uncomfortable.
• 50% polyester, 25% combed ring-spun cotton, 25% rayon
• Fabric weight: 3.4 oz/yd² (115.3 g/m²)
• Pre-shrunk for extra durability
• 40 singles
• Regular fit
• Side-seamed construction
• Blank product sourced from Guatemala, Nicaragua, Honduras, or the US
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

You're Fine. You're Just Uncomfortable: CARIBOU EDITION
$28.99
I was in the middle of a brutal rucking workout, one hour in with a couple more to go on a steep, rocky section of the Appalachian trail. It was late summer in Virginia— Satan’s underwear aren’t as humid as it was in the woods that day.
A voice in my head said, “You could just turn around, ya know? You could call it day.” Then a wiser voice checked in with me. “You know, you’re alright. Don’t let that voice win. You’re fine. You’re just uncomfortable.”
It became my mantra during every tough workout, and I started using it with clients. It stuck. Now, years later, you can use it as your own reminder by having it printed on your chest. Because it’s true, you know. You’re fine. You’re just uncomfortable.
• 50% polyester, 25% combed ring-spun cotton, 25% rayon
• Fabric weight: 3.4 oz/yd² (115.3 g/m²)
• Pre-shrunk for extra durability
• 40 singles
• Regular fit
• Side-seamed construction
• Blank product sourced from Guatemala, Nicaragua, Honduras, or the US
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!